ATS HomeKraft Records the Biggest Launch in NCR Market with its Pious Orchards Project at Sector 150, Noida

Noida, Uttar Pradesh, India: ATS HomeKraft has received an overwhelming response for the first phase of its Pious Orchards project in Noida. The Company has achieved sales value of more than INR 350 crores in the Project in a single day event, where in 290 apartments were sold with an area of approx. 700,000 sq. ft. This volume of sales makes Pious Orchards launch, the most successful launch in terms of volume in NCR market, and one of the most successful launches across India in recent times. This success comes immediately after the grand success of launch of Floral Pathways project in Ghaziabad, which was completed in August 2021, wherein the Company had sold 300 apartments with more than half a million square feet at a sale value of approx. INR 240 crore. 

Pious Orchards, situated in Sector 150, Noida is being developed on an 18-acre land parcel along with Pious Hideaways, another project of the Company. The overall development comprises a mix of 3-, 4- and 5-Bedroom apartments with only 2 apartments a floor, ensuring ultimate peace and privacy. The well-ventilated apartments in Pious Orchards offer stunning and uninterrupted views of the river Yamuna and come with a host of internal amenities including premium flooring, air conditioners and spacious balconies. The Project offers a state-of-the-art lifestyle and over 30 amenities that include lush orchards, swimming pool, tennis court, reflexology path, yoga garden, an amphitheater and many more. 

Sector 150 is one of the greenest and low-density sectors of Noida and will be the “Gateway of Noida” once the upcoming Noida International Greenfield Airport at Jewar commences operations. This Sector shares extreme closeness to three expressways, namely DND Expressway, Noida-Greater Noida Expressway and Yamuna Expressway, as well as to the Delhi Metro network, making easy and effective commutation across Delhi-NCR. ATS Group is developing multiple projects in Sector 150, across multiple categories and price points starting from INR 75 lakh. 

Commenting on the positive response to the project, Mr. Getamber Anand, Chairman and Managing Director, ATS Group, said, “We are delighted and motivated by the overwhelming response from our customers who have time and again reposed their faith in ATS HomeKraft. We will build on this launch momentum and strive to ensure that our customers are delighted by entrusting us with the important responsibility of building their home.” 

About ATS HomeKraft

ATS HomeKraft is a modern take on real estate, built on the ATS group principles of Assurance, Transparency &Sincerety. ATS HomeKraft delivers homes which are value for money and encapsulates the need for a modern family. Every Homekraft project is built around the philosophy of developing sustainable homes that can act as an heirloom for the resident and their family’s future. HomeKraft projects are designed to provide heightened living standards for all its residents and a heavenly abode that caters to your need for living a healthy and holistic lifestyle. Headquartered in Noida, the Company has ongoing and upcoming projects in Noida, Gurgaon, NCT Delhi, Ghaziabad & Mumbai, with a development potential of 15 million square feet. 

Sales Worth 1000 Crores Were Recorded by Rustomjee Crown, an Uber Luxury Real Estate Project in Prabhadevi

Mumbai, Maharashtra, India: As per records from April 2021 to December 2021, Rustomjee Crown has recorded 37% of the total registrations in South Mumbai among the top players in the premium luxury segment of the branded real estate sector. As per the sales records, Rustomjee Crown registered 105 apartments out of the 282 registrations* in the select premium luxury segment. The total stamp duty paid against these registrations accounts for approximately 42 Crores.

 
From the sales this year at Rustomjee Crown, a major chunk of the inventory has been purchased by customers from leading banking and financial institutions. As per reports, it was observed that South Mumbai has recorded a great demand and fast sale of high quality, luxury real estate inventory this year. Located in Mumbai’s upmarket residential area, Rustomjee Crown is in the heart of Prabhadevi - connecting the quaint cultural beauty of South Mumbai and the bustling energy of the western suburbs.
 
Rustomjee Crown is a gated community spread over 5.75 acres of land and offers over 60 luxury lifestyle amenities to its residents. The construction work is progressing in full swing. This luxurious project offers 3, 4, 5 BHK residences & duplexes.
 
The OC for Wings A & B which boasts of 4 & 5 bedroom expansive residences, as per RERA is in December 2023.
 
On the other hand, Wing C which offers premium 3 and 4 bedroom residences with seamless layouts that can be merged with the adjoining units to make a single apartment of over 4,500 sq. ft. It offers breathtaking views of the west side of the city, east side and 2.52 acres of lush green podium views as well.
 
Projected to be handed over in 2023-24, Rustomjee Crown is emerging to be one of the most sought-after projects in Prabhadevi.

Noida, Uttar Pradesh, India: ATS HomeKraft has received an overwhelming response for the first phase of its Pious Orchards project in Noida. The Company has achieved sales value of more than INR 350 crores in the Project in a single day event, where in 290 apartments were sold with an area of approx. 700,000 sq. ft. This volume of sales makes Pious Orchards launch, the most successful launch in terms of volume in NCR market, and one of the most successful launches across India in recent times. This success comes immediately after the grand success of launch of Floral Pathways project in Ghaziabad, which was completed in August 2021, wherein the Company had sold 300 apartments with more than half a million square feet at a sale value of approx. INR 240 crore. 

Pious Orchards, situated in Sector 150, Noida is being developed on an 18-acre land parcel along with Pious Hideaways, another project of the Company. The overall development comprises a mix of 3-, 4- and 5-Bedroom apartments with only 2 apartments a floor, ensuring ultimate peace and privacy. The well-ventilated apartments in Pious Orchards offer stunning and uninterrupted views of the river Yamuna and come with a host of internal amenities including premium flooring, air conditioners and spacious balconies. The Project offers a state-of-the-art lifestyle and over 30 amenities that include lush orchards, swimming pool, tennis court, reflexology path, yoga garden, an amphitheater and many more. 

Sector 150 is one of the greenest and low-density sectors of Noida and will be the “Gateway of Noida” once the upcoming Noida International Greenfield Airport at Jewar commences operations. This Sector shares extreme closeness to three expressways, namely DND Expressway, Noida-Greater Noida Expressway and Yamuna Expressway, as well as to the Delhi Metro network, making easy and effective commutation across Delhi-NCR. ATS Group is developing multiple projects in Sector 150, across multiple categories and price points starting from INR 75 lakh. 

Commenting on the positive response to the project, Mr. Getamber Anand, Chairman and Managing Director, ATS Group, said, “We are delighted and motivated by the overwhelming response from our customers who have time and again reposed their faith in ATS HomeKraft. We will build on this launch momentum and strive to ensure that our customers are delighted by entrusting us with the important responsibility of building their home.” 

About ATS HomeKraft

ATS HomeKraft is a modern take on real estate, built on the ATS group principles of Assurance, Transparency &Sincerety. ATS HomeKraft delivers homes which are value for money and encapsulates the need for a modern family. Every Homekraft project is built around the philosophy of developing sustainable homes that can act as an heirloom for the resident and their family’s future. HomeKraft projects are designed to provide heightened living standards for all its residents and a heavenly abode that caters to your need for living a healthy and holistic lifestyle. Headquartered in Noida, the Company has ongoing and upcoming projects in Noida, Gurgaon, NCT Delhi, Ghaziabad & Mumbai, with a development potential of 15 million square feet. 

More information about the Company is available on: www.homekraft.in. 

Senior Journalist Anshul Chaturvedi Debuts with Historical Fiction Novel on Subhas Chandra Bose, Titled A Bird from Afar at Kitaab Festival

With A Bird From Afar, I ended up writing the book I'd always wanted to read - what would Subhas Chandra Bose have done if WW2 had gone differently: Anshul Chaturvedi

New Delhi, Delhi, India: It was an evening of history lessons and lively discussions as senior journalist Anshul Chaturvedi's debut historical fiction novel on Subhas Chandra Bose, titled A Bird From Afar, was launched by NITI Aayog CEO Amitabh Kant in Delhi on Wednesday at the week-long Kitaab Festival organised by the PrabhaKhaitan Foundation, presented by Shree Cement, and in association with India International Centre. 

Marketing maven Suhel Seth and National Award-winning filmmaker Nila Madhab Panda were special guests on the occasion, who took part in a discussion on the book along with the author and Mr. Kant. The book, Chaturvedi's fourth, is a fictional narrative of "World War 2 going differently at critical moments in 1942, and Subhas and his Indian Legion raised in Germany exploring if that presented an opportunity to ‘ChaloDilli’".

About his inspiration behind the book, Chaturvedi said, "Subhas Bose is many things to many people, and attracts a range of extreme emotions - but, to me, he is, in a distant way, of course, someone I empathize with, am almost fond of. I cannot find one easy and conflict-free phase of his life. I cannot find easy, obvious or universally acceptable choices coming his way. And I admire the manner in which he faced the endless series of conflicts and dilemmas life sent his way, almost in an assembly-line fashion, without, at any point, being a man of compromise or adjustment. And I admire even more how, instead of being nothing more than a man of steel forged by all those fires, he retained and sustained his sensitivity, his concern, his inclusiveness, his objectivity. Like so many, I too have at some points mulled over some or the other “if this had been” aspect of his life. ‘Yun hota to kyahota….’ Given that I have been almost an obsessive consumer of WW2 for decades, even as I read (and wrote a little) about Subhas, over time, the mind drew up its own stories, its conjectures, its responses to 'what would Subhas have done if - ?' And at some points I searched for some such stories to read, stories such Robert Harris’s fabulous Fatherland, in the Indian context. A space to re-imagine, reconstruct. I could not find much, perhaps because there is in any case so much mystery, intrigue and speculation about the details of his real life. And then, I somehow ended up writing the book that I wanted to read.”

He added, "The big names in our country - political, social, philosophical - they are often so big that we do not aspire to emulate them, we instead worship them. Worshipping them at the end of what they achieved is not really understanding them. We perhaps don't humanise them enough - their journey, their difficulties, their failures were as much a part of what made them what they were. There was so much that Bose did that is not talked about enough, including his ability to have civilised conflict with people he disagreed with. That is the space I sought to enter."

Speaking about the book, Kant said, "It is a tremendous reading, because of the subject he (Chaturvedi) is dealing with. And he deals with it with a lot of compassion. Imagine the ethical dilemmas that Subhas Chandra Bose was undergoing, he wanted to free India and so had to work with the Nazis. All these dilemmas have been brought into the book with such fascinating details. The book brings out Bose's character, uniqueness and commitment to the freedom of India. It's one of the finest books I have read in recent times."

"What do you say about an author who uses research to then craft a narrative that's mired in fiction?" asked Seth as he discussed the book with the audience. "Authors are made up of craft, compassion and empathy. I was born and raised in Calcutta and Netaji is very special to all of us. Where the book scores is that it not only defines the persona of Netaji, but also his purpose. Very few books do that. We remember stories, we don't remember slogans. When history is conveyed anecdotally, it tends to be remembered more. That is why very few historians make for great authors, because what they miss is the craft and the narrative, and more importantly, the storytelling. Where this book again scores, is that it gives you an insight into a historical perspective, yet retaining the base of story-telling and the memorability of the anecdotal references."

Adding to the discussion, Nila said, "Going back to history, reading someone's mind like this, it is very daring. It is incredible. I have never read historical fiction, this is my first one, and hats off to Anshul - this is a gorgeous, gorgeous book." Discussing Bose, both Bengal-born Seth and Odia filmmaker Nila, also jokingly laid claim to the nationalist hero on behalf of their home states - Bose, though a Bengali, was born and brought up in Cuttack, then part of the Bengal Presidency and present day Odisha.

Concluding the session, Chaturvedi read out an excerpt from the book's Author's Note, "For his followers and fans, Subhas is a romantic idealist, a man who can do no wrong; for his critics, his alliance with Nazi Germany and Fascist Italy is the definitive sin for which the rest of his life is not enough redemption. To me, he is someone who had a single-minded purpose right from his days as a student, and he stayed with it throughout, all means justifying the end, that end being the liberation of India..."

The book is available on Amazon.com and at leading bookstores. 

Dosti Realty Launches Passcode - Infinia at Dosti Eastern Bay in Wadala

Mumbai, Maharashtra, India: Dosti Realty has established its presence in Wadala over the years with the large-scale development of Dosti Acres. Now Dosti Realty has yet again proved its tenacity through its latest launch Passcode Infinia in Wadala in the heart of the Dosti precinct. 

 
It stands with the proposition of - Why settle for less? Be it the unparalleled views of the Eastern Freeway, Central Mumbai, and the Bandra-Worli Sea Link that it offers or the 30 + indulgences by way of its lifestyle amenities, every aspect stands a notch above. 
 
Passcode Infinia offers luxurious 3 Bed and 4 Bed homes with decks setting the tone of pristine panoramic views which present the perfect venue to enjoy a sunrise or sunset from the comfort of one’s home.
 
5 mins from the Eastern Freeway, 6 mins from the Eastern Express Way, 10 mins from BKC, and 15 mins from Fort, this latest offering is halfway from everywhere. With a host of other infrastructural developments in the pipeline, it gives one the chance to become a part of this growth story as the skyline of Wadala transforms over the next few years. 
 
Besides this, passcode Infinia offers a magnificent lifestyle that compliments the architecture of world-renowned Architect and 2016 Padma Bhushan winner Mr. Hafeez Contractor. Adorned by five stately pillars and welcomed by a 50 ft wide driveway, one is set to always make a grand entrance. The magnificent double-height lobby with plush interiors lends a sense of further grandeur as one makes a stately stride to their luxurious abode. 
 
From a widespread area, created at the ground level, to indulge in recreational activities like Football, Box Cricket, Tennis, to partly open indoor games, gymnasium, kid’s play areas, elderly fitness zone, etc. space with multiple pools for adults and children at the 5th podium level, it endeavours to cater to everyone’s needs and desires. Facilities like Multipurpose lawn, Banquet Hall with outdoor Dining Deck, and BBQ Garden with lookout deck ensure one organises parties and other functions in style as well as with elegance. Further, a sunning lawn, a reflexology path, and a lounge deck will embrace those looking to just sit back and relax. 
 
Commenting on the new launch Ms. Shraddha Goradia and Mr. Anuj Goradia, Directors at Dosti Realty say, “After the success we witnessed with the recent launch of Dosti Eastern Bay – Phase 1 & 2, we wanted to push our aspirations and that of our customers further. This new tower launch is a testament to that as we present our new product offering namely luxurious 3 Bed and 4 Bed homes with decks. So, for those looking for an even more elevated lifestyle, we welcome them here – Come, #Claim Your Elite!!”
 
Backed by some of the most cutting-edge construction techniques known across the world, this development is set to make its mark on the Wadala skyline. 20,000 metric tonnes of steel, M70 grade concrete, the finest shuttering systems from PERI (Germany), high-quality aluminium formwork (Korea), construction hoists by Alimak (Sweden), etc are just some of the things that have aided the speedy work progress while still maintaining the durability and high levels of safety on the project site. The project is also certified by the Indian Green Building Council (IGBC), giving special emphasis on sustainability with environment-friendly homes that enhance user well-being. It showcases fresh green lush surroundings with more than 200 trees.

About Dosti Realty

Dosti Realty has been in the real estate business for over 4 decades and delivered more than 126 properties till date, providing homes to over 9,700+ families. Encompassing a portfolio of having delivered over 11 mn. sq. ft. and currently constructing around 6 mn. sq. ft. across Mumbai and Thane, the company has experience in various development types, be it Residential, Retail, IT Parks, etc. Over the years, it has been known for Aesthetics, Innovation, Quality, Timely Delivery, Trust, and Transparency, Values that have built lasting relationships.
 
Dosti Eastern Bay - Phase 1 is registered under RERA No. P51900025142, Phase 2 is registered under RERA No. P51900030769 and Phase 3 is registered under RERA No. P51900032067 & are available on the website - https://maharerait.mahaonline.gov.in under registered projects | Bookings open for Phase 1, Phase 2 & Phase 3. Please note that the sale/lease of premises in the above-referred project shall be subject to and governed by the terms and conditions of the Agreement for Sale/lease. *Source: Google Maps as per normal traffic conditions. 

Piramal Realty Ropes in Farhan Akhtar as its Brand Ambassador

Mumbai, Maharashtra, India: Piramal Realty, the real estate arm of Piramal Group, announced Farhan Akhtar as its new brand ambassador. The charismatic celebrity has joined Rahul Dravid to be the face for Piramal Realty’s portfolio of projects in the Mumbai Metropolitan Region consisting of Piramal Mahalaxmi (Jacob Circle), Piramal Vaikunth (Thane), Piramal Revanta (Mulund), Piramal Aranya (Byculla), and Piramal Agastya (Kurla), a state-of-the-art commercial project. Farhan, known for his beguiling persona, is a testament to the talent of the Indian arts & culture and is one of the most prolific actors, writers, directors, and award winners in Bollywood. 

As part of the new campaign, the multi-talented actor and director will be positioned as an experienced ambassador to the brand and demonstrate Piramal Realty's vision of designing high-quality projects that will add value to the lives of its residents. The personalities of Piramal Realty, Farhan and Rahul, intertwine with each other in a way that can only be summed up as enlightened. 

Commenting on the association, Mr. Gaurav Sawhney, Chief Operating Officer, Piramal Realty, said, “Farhan embodies the authenticity and drive for excellence that aligns with our values. His unique personality resonates with our ethos, which makes him a perfect fit for us. As an organization, Piramal realty strives to be creative, adding value to projects through well thought out spaces and lifestyles. We are committed to providing exceptional and unmatched experiences that match changing consumer preferences, and we are confident that our association with Farhan will enrich our efforts to add more value to our customers.”  

Commenting on the association, the versatile actor and director Farhan Akhtar said, “During the most difficult and distressing times, one seeks solace in their homes. In the wake of the pandemic, people are spending more time together, and it has become even more crucial to cherish and nurture one’s family time and space. You treasure the memories you create at home with your loved ones forever. Through this association with Piramal Realty, we are bringing to life the essence of creating and celebrating those unforgettable experiences with our families and loved ones that will last a lifetime.” 

The new campaign will be amplified through a 360-degree marketing approach covering outdoor, social media, print, digital, and physical avenues of promotion that are in the pipeline to enhance the association between Farhan Akhtar, Rahul Dravid and Piramal Realty. 

About Piramal Realty

Founded in 2012, Piramal Realty, the real estate development arm of Piramal Group is one of India’s leading developers with 15 mn sq. ft. of residential and commercial under development in and around Mumbai. In 2015, two of the world’s most respected private equity investors invested USD 235 million dollars for a minority stake in the company. 

Piramal Realty aims to be the gold standard in design, quality, safety, and customer-centricity in both residential and commercial real estate. Piramal Realty’s developments, while being cutting edge and contemporary, focus on embracing a more intuitive definition of luxury, which celebrates nature, greenery, space, light, ventilation, art, culture, and community living. 

About Piramal Group

The Piramal Group, led by Ajay Piramal, is one of India’s foremost business conglomerates with a global footprint. With operations in 30 countries and brand presence in over 100 markets, the Group’s consolidated revenues were USD 1.7 billion (approx.) in FY 2021, with 37% (approx.) of revenues generated from outside India. The Group’s diversified portfolio includes a presence in industries in pharma, financial services, and real estate.

Rustomjee Group and Singapore's Keppel Land Join Hands to Build a World-Class Integrated Township in Thane

Mumbai, Maharashtra, India: Rustomjee Group, one of Mumbai’s leading real estate developers, is partnering Keppel Land Limited (Keppel Land), a wholly-owned subsidiary of Keppel Corporation Limited, to build an integrated township in Thane, Mumbai. The collaboration leverages Rustomjee Group’s deep local expertise as well as Keppel Land’s international experience and strong track record in providing innovative and sustainable urban space solutions.

With a vision to redefine the concept of home by bringing alive the community spirit, the integrated township by Rustomjee and Keppel Land will showcase the best of design thinking in real estate. The township will be a one-stop hub that comprises residential and commercial spaces, entertainment facilities, and lifestyle amenities, providing an integrated experience to residents. Adopting a human-centric approach in its design, the township will incorporate inputs from experts, including designers, architects, as well as sustainability and environmental consultants, to create a holistic space that caters to the needs of residents across all ages.

Headquartered in Singapore, Keppel Land is geographically diversified in Asia, with a sterling portfolio that includes award-winning residential developments, investment-grade commercial properties, and integrated townships.

In Singapore, Keppel Land contributed to shaping Singapore’s skyline with landmark developments such as Marina Bay Financial Centre and Ocean Financial Centre. It also raised the bar in urban living with iconic residences at Marina Bay and Keppel Bay.

Keppel Bay, the crown jewel of Singapore’s southern shores, has been transformed by Keppel Land from a historic shipyard into a world-class waterfront precinct, juxtaposed with thriving coral reefs and lush greenery. The prime properties at Keppel Bay include FIABCI-award winning luxury waterfront condominiums, as well as Keppel Bay Tower, which was certified as Singapore’s first Green Mark Platinum Zero Energy commercial building by the Building and Construction Authority of Singapore in 2020.

Beyond Singapore, Keppel Land also has a strong track record in delivering innovative and multi-faceted urban space solutions. For example, in China, Keppel Land is the developer for Keppel's eco-developments in the landmark government-to-government project, the Sino-Singapore Tianjin Eco-City. In Vietnam, Keppel Land is collaborating with Keppel Urban Solutions on Saigon Sports City, which will be developed into a smart and sustainable township and an iconic landmark in Ho Chi Minh City.

Mr. Ho KiamKheong, President (India) of Keppel Land, said, “In line with Keppel Land’s strategy to scale up our presence in India, we are pleased to partner Rustomjee Group to co-develop this integrated township in Thane. With Keppel Land’s strong international track record in urban development and Rustomjee Group’s deep local expertise, we will create a township that redefines urban spaces for a sustainable future.”

Adding on, Mr. Boman Irani, Founder of Rustomjee Group, said, “In Keppel Land, we have found a partner with a brand ethos similar to ours. I am certain that our common values such as a customer-first approach, keeping innovation at the core, and ensuring top-notch delivery will help us develop a township like no other. Our customers will definitely see our design thinking approach come alive through this project. With their multi-faceted urban space solutions and international experience, Keppel Land will help build an integrated township along with the Rustomjee Group, in the heart of Thane that will redefine the luxuries of living.”

About Keppel Land

Keppel Land is a wholly-owned subsidiary of Keppel Corporation, a Singapore flagship multinational company, which provides solutions for sustainable urbanisation, focusing on energy and environment, urban development, connectivity, and asset management.

Keppel Land delivers innovative and multi-faceted urban space solutions that enrich people and communities. Its sterling portfolio includes award-winning residential developments, investment-grade commercial properties, and integrated townships. It is geographically diversified in Asia, with China, Singapore, and Vietnam as its key markets, while it continues to scale up in other markets such as India and Indonesia.

About Rustomjee Group

Rustomjee Group has carved a niche in the ever-growing real estate sector, with a development portfolio of 16 million square feet of completed projects, 10.9 million square feet of ongoing development, and 22 million square feet of planned development spanning across the Mumbai Metropolitan Region.

Rustomjee Group's portfolio includes two township developments in Thane and Virar, as well as large residential developments, office complexes, retail, healthcare, and educational institutions spread across Mumbai City in Prabhadevi, Bandra, Khar, Juhu, Andheri, and Borivali.

Rustomjee Group is committed to value-adding to the lives of the homeowners through its core business, corporate social responsibility initiatives, and philanthropy. Rustomjee Group ensures that every development blueprint includes child-friendly spaces, parks, playgrounds, and learning rooms developed in collaboration with eminent child psychologists and trained specialists.

Mapsko Mountville wins 'Most Popular Project of the Year' award

 

New Delhi: Mapsko Mountville wins the distinguished 'Most Popular Project of the Year' award at the 13th Edition of Realty+ E- Conclave & Excellence Awards - North 2021, held in New Delhi.   Mapsko Mountville, a luxury project by the Mapsko Group located in Sector-79, Gurugram, the apartments of this luxury project are equipped with state-of-the-art amenities with a choice of 3, 3.5, and 4.5 BHK ready-to-move-in luxury apartments. The perfect amalgamation of comfort and natural ambiance is working as a key stimulator for the buyers.

 

The highlights of this project are excellent urban architecture and brilliant design, besides being surrounded by the lush green beauty of Aravallis. It is a highly ambitious project of the company that spreads over an area of 16.5 acres in sector 79 of Gurugram and has become a centre of attraction for buyers. The perfect amalgamation of comfort and natural ambiance is working as a key stimulator for the buyers.

 

Elated by the honour, Mr. Rahul Singla, Director- Mapsko Group, said, “I would like to extend my gratitude to Realty+ E Conclave Excellence for this award. This honour will encourage my team of prodigies to enhance their efforts to explore new paths as per the emerging challenges in the sector. This award is recognition of our commitment to offering the robust quality of homes to this excursionist generation whose aspirations are increasing by the day."

 

Realty Plus Excellence Award is given to the developers for their contribution made throughout the year in the realty sector. The developer competed against some of the realty players and emerged triumphant in the best project category. A group of esteemed jury panels incorporating professionals, experts, and developers selected the winners based on their quality towards the homebuyers.

Adarsh Developers Sells 400 Plots in a Week at Adarsh Savana

Bengaluru, Karnataka, India: Adarsh Group, the leading real estate conglomerate with over three decades of experience in delivering quality real estate projects, announced the sale of 400 plots within a week as a part of the immensely successful pre-launch of its project ‘Adarsh Savana’. 

This is Adarsh Group’s maiden foray into plotted developments and Adarsh Savana perfectly encapsulates Adarsh Group’s ethos of “Legacy, Superlative Quality, Customer Centricity & Building Communities”. Spread across 99 acres, Adarsh Savana is a seamless combination of superlative-quality infrastructure and top-notch amenities. Located off Yelahanka, in North Bengaluru, this premium project is developed keeping aspirational investors and end users in mind.

Adarsh Savana was conceptualized keeping in mind the changing preferences and tastes of the discerning customers.

The development presents a perfect blend of nature, peace, solitude, and lifestyle amenities, at an excellent price point. It is spread across 99 acres of land and has 1,100 villa plots along with state-of-the-art infrastructure, a large 44,000 sq. ft. clubhouse, exclusive lifestyle amenities like a butterfly garden, swimming pool, restaurant, mini-golf course, skating rink, squash court, yoga deck, amphitheater, community kitchen garden etc. that add to the overall appeal.

The premium plotted development of Adarsh Savana is for both end users and investors. The plot sizes are available in different sizes ranging from 1,200 sq. ft. up to 4,000 sq. ft. giving them the freedom and flexibility of building a home of their choice. Adarsh Savana’s proximity to the airport, premium educational institutions, tech parks and special economic zones makes it an ideal choice for those who are looking for a luxurious abode that is exclusive yet close to the city. 

Commenting on the occasion, Mr. B M Jayeshankar, Chairman and Managing Director, Adarsh Group, said, “At Adarsh Group we are committed to delivering enhanced customer delight through thoughtful innovation. Hence, understanding the need and convenience of the discerning consumers of today, we have introduced our first plotted land development project - Adarsh Savana. Owning a plot has always been a prized investment for a large section of the Indian population, as land is considered to have a healthy appreciation value than any other asset class. With this project, we intend to help our consumers make investments today that would help them create a family heirloom for tomorrow. This venture will bear the testimony of superior planning with availability of luxurious amenities and a lifetime of happiness.”

Buoyed by the phenomenal response to Adarsh Savana, the company is looking at the plotted land category in a big way across Bengaluru. Consumers and investors looking to invest in land will have another opportunity to own a part of indulgent luxury with Adarsh’s upcoming project. 

About Adarsh Group

Founded in the year 1988, Adarsh Group, one of the pioneers of gated communities in India, has transformed the skyline of Bengaluru. The Group’s projects showcase the finest architecture and the best luxury amenities, in pristine natural surroundings. Adarsh Group is a brand committed to world-class quality and fine living. Today, Adarsh Group is an established name across residential, commercial and hospitality sectors. Over the past 33 years, they have developed and marketed over 16.51 million square feet of High-end residential, commercial and hospitality spaces and over 26 million square feet of Projects are under various stages of development. Driven by a vision to create superior Lifestyles.

For further information, please contact www.adarshdevelopers.com. 

Sohna - Emerging into a Gold Mine for Luxury Real Estate Hub

Gurugram, Haryana, India : Proximity to industrial and professional hubs, connectivity to Kundli-Manesar-Palwal expressway and Delhi-Mumbai expressway, planned infrastructural upgrades, and accessibility to education and health establishments have made Sohna synonymous to its name which means gold. The town derived its name from gold dust (sona), which was found in the beds of neighbouring streams after heavy rains. The historic town, known for its hot sulphur springs, has now become the gold mine of luxury real estate. 

According to reports which testify that luxury real estate is booming in Sohna: In the April-Jun 2021 quarter, Gurugram and Faridabad region had 57% supply in Rs 1 crore and above category. The same report throws light on the popularity of 3 BHK units that have 50% of the total supply. Additionally, the popularity of residential plots measuring 1500-3,000 sq. ft. in Sohna confirms the trend that people now prefer to move to Sohna for larger space and luxury homes. Post-pandemic people are looking for projects that will provide them with a better lifestyle while also meeting their health needs in a green setting. 

One such township in Sohna is Central Park Flower Valley. Nestled in the backdrop of Aravallis amid lush greenery, and exquisite flora, it is situated in Sector 32-33 of Sohna, on the main Gurugram-Sohna road. The perfect blend of metropolitan and green settings produces a dynamic and relaxing atmosphere for the residents here. A gated community, Central Park Flower Valley is designed on the theme of quintessential global living. The development offers a lifestyle with vast open spaces and wide streets lined with European-styled streetlamps. A multi-tier security system with trained guards and horse-mounted patrolling. Planned with millions of flowering plants and tree-lined pathways, Central Park Flower Valley offers floors, villas, group housing and plots with thoughtfully planned exclusive amenities. 

At Central Park Flower Valley, it is believed that wellness is the key to holistic happiness. Here, one doesn’t have to move out for anything: A multi-cuisine restaurant, organic vegetables for the residents, scenic beauty of flowers managed by a 150-member dedicated horticulture team, Terra & Aqua Park for kids, places of worship for the residents, 5-star hospitality, 45 premium wellness features including outdoor sports like golf putting, squash court, tennis court and others, and also yoga, naturopathy etc. - everything is available in-house at Central Park Flower Valley. 

There is a growing tendency towards moving into larger homes as nothing is more important than one's well-being, and people are more aware of this than ever before. The restrictions introduced by COVID-19 have more to do with a rise in demand for larger residences. Changes in home design are also on the horizon, with work from home (WFH) being prevalent. The demands include a home office, yoga space, decks offering natural light and ventilation among other things. The change is being noticed in the premium, luxury, and ultra-luxury segments. 

Sohna has maintained its appeal by constantly improving the liveability index characteristics and moving towards becoming a self-sufficient region. It will benefit when the first phase of the Delhi-Mumbai Expressway opens towards the end of 2021, helping Sohna to surface as a new business hub, as the move will help to boost road connectivity. According to real estate experts, better connectivity, improved infrastructure and urbanisation are the main reasons for the growth in the real estate sector here. All in all, the market here is vibrant for institutional investors and gated community aficionados looking for luxury and ultra-luxury real estate options. 

ProperT Online - Buy Real Estate Shares at a Click

India’s first real estate investments platform that aims to revolutionise the sector with Blockchain, Smart-contract and Virtual Reality

New Delhi, Delhi, India: Due to the Covid-19 pandemic and short-term disruptions, the real estate industry may have been hit hard, but its speedy recovery shows great signs of resilience. According to a recent industry report, institutional investments in the Indian real estate sector grew by 21 percent during the first quarter of 2021. Even during the pandemic, there was a steady flow of $4.8 billion investments in the sector, as per the recent data.

Be it purchasing or selling, levelling up from unimproved to improved, whether owned by a corporate entity, a government, or by any private party, real estate involves a lot of facets. The said industry is divided into multiple specialities. Considered as the most feasible and prudent option for investment in India, real estate investment is a long-term investment that cannot be easily altered. However, this aspect also heightens several risks, as such purchases involve a huge sum of money, and sometimes one might not even get the expected or pleasing returns.

There are a lot of trends that surfaced in recent times, due to the Covid-19 pandemic. The market is driven by the introduction of strategies that generate demand with developers offering numerous lucrative schemes and giving the incentive to engage in property purchases to customers. In residential categories, the ready-to-move-in apartments have noted the highest demand among buyers.

The Gap

Online businesses are taking the industries to the next level. Though it is widely acceptable and most viable, real estate investment can sometimes be a little tricky. Managing customer expectations for an online business has been taken as the highest concern, be it any industry.

When one thinks of Real estate, the one thing that usually comes to a common man's mind is that the investment in Real estate is only for people with deep pockets. Although it is true that purchases related here involve a huge amount of money, it is not always the case, and this investment is open for a normal person too.

Till now, there is no platform that guarantees a hundred percent online transactions. In the age when most of the work is completed online, is it not convenient to have this aspect in something as prudent and largely accepted investment? There was a gap to be filled by a platform that can help investors and make the whole process safe and efficient.

Overcoming barriers with ProperT Online

ProperT Online is a tech-driven property investment platform that makes real estate investment affordable and safe. ProperT aims to be the next-generation platform for investing, selling, and buying real-world Real estate with a gaming experience.

Fractional Ownership is opening a myriad of avenues for new-age investors to participate in new opportunities at a fraction of the cost. As per data, only less than 10% of properties that apply for listing pass through their due diligence. The platform also makes it convenient to invest in real estate. Investors can start investing at as low as INR 10,000 which makes it possible for almost any person to invest in real estate through ProperT.

To offer fractional ownership, the team at ProperT scans each asset and uses big data analytics, predictive algorithms, and conservative financial models to provide a safe investment opportunity to investors. As a result, commercial investors enjoy the opportunity of minimised risk with optimised returns from regular rental yield and capital appreciation.

ProperTLand - The real estate metaverse

The ProperTLand Metaverse Infrastructure is the digital twin, of the real world, with the immersive gaming experience to explore properties for investment.

The virtual world lets the audience choose and invest at the convenience of their house or office. Now, a user can explore any property virtually before investing in any asset. This platform leverages the power of real estate blockchain technology and smart contracts to offer users shares of property across the globe. The transaction is not only transparent but is secure as well.

“We pay close attention to changes in the market, to regulatory overhauls and updates, and to novel capabilities facilitated by new technology. When we see an opportunity to give our investors access to a new kind of investment on our platform, we’re determined to tap into our powers of innovation and develop a way to make it possible,” said ShubhaumGuptha, CEO, ProperT Online.

Even though there are endless ways to invest and generate income, owning a property will always be considered a long-term investment option. Considering the pace of digital adoption, ProperT is going to play a huge role in revamping the conventional methods of investment in real estate in the coming Future.

Nominations Open - 5th Singapore Estrade Real Estate Awards

 

Awards to be held Digitally

 

 

Mumbai: The 5th Annual Singapore Estrade Real Estate Awards 2021 will be held digitally Conceptualized and hosted by Estrade Media Pte. Ltd. Singapore, the awards recognize the contribution of real estate developers, architects, and interior designers from India.

 

The annual ESTRADE awards aim to spotlight the high-caliber work of professionals in the Indian Real Estate industry. Estrade Media focuses on creating vital networking and business opportunities among all stakeholders looking to be a part of the Indian Real Estate Sector. 

 

The Indian real estate sector continues to be a lucrative story. Our recent surveys of major stakeholders show the beginning of little bullish sentiment, especially after the world markets are slowly and steadily looking at getting back post COVID19. 

 

In the past Estrade has conferred lifetime achievement awards to Ar. Prem Nath, Ar.Benny Kuriakose, Ar. Karan Grover.

 

Some of the past Estrade Real Estate, Architects and Interior awardees include

 

Tata Realty, Godrej Properties, K Raheja Corp, Housing.com, Phoneix One Bangalore, SNN Builders, Purva Grandbay by Purvankara, Omkar 1973 by Omkar Realtors, Mumbai, Vestian Global Workplace, Pune, Ratan J. Batliboi Consultants, DSP Design Associates Pvt. Ltd., Mumbai, CP Kukreja Architects, New Delhi, VK:a Architecture, Pune, Studio Symbiosis, New Delhi, A+I Design, Mumbai and many more.

 

To participate, real estate players can submit online nominations for SGD 100 (Nomination fee of SGD 100 (INR 5,481.40) is applicable per entry). For Architect/Interior Category -the nominations fee of $150 is applicable per entry(Architects & Interior designers cannot submit more than 4 nominations).

 

All Real estate players shortlisted for finals awards are applicable for publicity package fees. All nomination fees and publicity package fees are to be paid digitally via PayPal. 

 

The media partners for the 2021 Estrade Real Estate Awards include, 

Construction & Architecute Update, Design Dekko by Godrej, Review Media and Onside Media Canada

 

To participate kindly visit: https://awards.estrade.in/realestate/

 

 

About Estrade Media Singapore

Estrade is a digital media company. Estrade provides a platform of diverse opportunities to Businesses and Corporate Entities focused on carving a niche and recognizes the efforts and innovation of companies on a growth trajectory. As a media house, Estrade is dedicated to recognizing the actions of individuals and teams working behind the scenes to make their corporate entities reach the zenith of success. Our endeavor is that these teams’ success stories are shared in the public domain as case studies for the benefit of all.

MUMBAI, India: Proving to be professional, entrepreneurial and commercial disruptors in a short span of time, Star Localmart has lived up to its novel idea of a 21st century retail franchise model by empowering local resources.

As the retail arm of Sanjay Ghodawat Group (SGG), Star Localmart has not only ventured into an enterprising success, but has also been a shining example of an exquisite shopping experience and excellent customer care.

In order to celebrate the success of its achievements over its first year, it decided to mark the occasion with the launch of its 24th and 25th Star Localmart stores in Islampur and Kolhapur, respectively. A grand celebration was hosted at Kolhapur to mark the inauguration, and it was graced with the presence of Mr Sanjay D. Ghodawat, (Founder & Chairman – Sanjay Ghodawat Group) & Mr Shrenik Ghodawat (Managing Director – Ghodawat Consumer Pvt Ltd) along with other prominent dignitaries at Devkar Panand, Kolhapur.

Mr Shrenik Ghodawat said, "We are delighted to reach such an incredible feat in such a small span of time! We thank our customers, franchisees and employees for their unwavering support and faith. As entrepreneurs in the retail field, we are excited to see the way Star Localmart is expanding its footprint and seeks to generate 25000 employment opportunities with over 3000 stores over the next few years. We look forward to enhancing the retail shopping experience further."

Star Localmart is currently extending its franchise in parts of Maharashtra & Karnataka by establishing its presence in Kolhapur, Sangli, Ashta, Gargoti, Ichalkaranji, Vita, Islampur, Savlaj, Ratnagiri, Palus, Miraj, Khanapur, Kavlapur, Manerajuri, Athani Raibaug, and other locations.

With an ambitious aim to achieve a milestone of 3000 stores by 2025, Star Localmart is an exceptionally proficient one-stop shopping destination for consumers looking for high quality and low-cost daily shopping needs like grocery and other domestic requirements.

About Sanjay Ghodawat Group 

Sanjay Ghodawat Group (SGG) is a prominent Indian business conglomerate that has its presence in various high-value business verticals. Aviation, Consumer Products, Education, Energy, Mining, Realty, Retail and Textiles are some of its key business domains. SGG was founded in 1993 and since then it has witnessed impressive growth under the splendid stewardship of its Founder and Chairman- Mr. Sanjay Ghodawat. It has strong base of millions of customers globally, an employee strength of over 10,000 and a student base of over 16,000. SGG is moving ahead with great vigor and bringing significant changes in people's lives with its wide range of high-quality products and services.

St Kitts And Nevis First to Exceed Covid-19 Vaccination Target in Eastern Caribbean

 

The Federation of St Kitts and Nevis is the first in the region to reach a vital vaccination milestone. As of now, over 72 percent of the adult population and over eight percent of the target population of children between 12 to 17 years are fully vaccinated. This exceeds the World Health Organisation (WHO)’s benchmark of ensuring 40 percent of a country’s population is vaccinated.  The high vaccination rate is an essential milestone for the Federation as the virus continues to wreak havoc in the health and economic sectors around the world, said the country’s medical official Dr Cameron Wilkinson. “Earlier this year, [St Kitts and Nevis was] recognised as the nation with the lowest risk of COVID-19 in this part of the hemisphere, and we can earn that recognition again once we continue to increase vaccination coverage and use non-pharmaceutical products to protect us,” he added.  To strengthen the country’s health sector and fight the pandemic, the government has spent over EC$18 million (US$6.7 million), said Prime Minister Timothy Harris last month. He also said that the country would spend an additional EC$5 million (US$1.85 million) on such health initiatives by the end of the year, bringing the government’s total COVID-related expenditure to more than EC $23 million (US$8.5 million). As a small island nation, a large part of St Kitts and Nevis’ economy relies on tourism revenue. When COVID-19 spurred international border closures and lockdowns, bringing tourism to a halt, important initiatives like Poverty Alleviation Program (PAP)—which provides low-income households with a monthly stipend—began being funded by the nation’s Citizenship by Investment (CBI) Programme.  “St Kitts and Nevis entered the Covid-19 pandemic from a position of fiscal strength following nearly a decade of budget surpluses. A significant part of the large CBI revenues was prudently saved, reducing public debt below the regional debt target of 60 percent of GDP and supporting accumulation of large government deposits,” a recent IMF report stated.  Throughout the pandemic, many countries, including India, have faced a surge in second citizenship interest. According to the world’s leading government advisory firm CS Global Partners, the peak has been due to entrepreneurs, business people, and families worried about their futures looking for a plan B.  “Our health is our everything. The pandemic has made us want to build our lives in a place that can prioritise our wellbeing,” said Paul Singh, the company’s director. “Many of our Indian clients gravitate towards St Kitts and Nevis’s CBI Programmes because they can see how it keeps its citizens safe.   St Kitts and Nevis has welcomed Indian investors to become citizens for nearly three decades. Its ease of process and financial, educational, and health incentives are major reasons families continue to choose the nation. The most important advantage of St Kitts and Nevis citizenship, however, is the mobility it offers. Those who pass the vetting process and make a qualifying investment can travel to nearly 160 countries worldwide without the limitations of extensive pre-departure paperwork.  Currently, St Kitts and Nevis is running a Limited Time Offer that will end on December 31st 2021. The offer allows families of up to four to obtain citizenship for a contribution of US$150,000, representing a US$45,000 discount for a family with a spouse and up to two other dependants (excluding siblings).

Rustomjee Group and Singapore’s Keppel Land to Jointly Develop an Integrated Township in Thane

 Mumbai, Maharashtra, India

Rustomjee Group, one of the leading real estate developers in Mumbai, and Keppel Land Limited (Keppel Land), a wholly-owned subsidiary of Keppel Corporation Limited, are going to develop an integrated township in Thane, a mature and well-connected district within the Mumbai Metropolitan Region in India.
 
The upcoming phase in the township, is being developed by Kapstone Constructions Private Limited, the joint venture company between Rustomjee Group and Keppel Land. Rustomjee Group and Keppel Land are collaborating on all the residential projects in the township, and working together on areas including master planning, design and development. 
 
Surrounded by verdant greenery and open spaces, the township is well-located and has easy access to a wide range of retail amenities as well as medical and educational institutions like Smt. Sulochanadevi Singhania School and Podar International School, to name a few.
 
Mr. Boman R. Irani, Chairman of the Rustomjee Group, said, “At Rustomjee, we are always looking at delivering the best to our consumers, for which we believe in associating with the best in the business. This association with Keppel Land, is yet another step to build and develop a township that not only redefines living for residents in Thane but also for all Mumbaikars. This association has been an absolute win-win. We are delighted to leverage Keppel Land’s expertise and international experience for what we like to believe will be the ultimate township experience. We look forward to growing  with Keppel Land in India and presenting an experience beyond compare.”
 
Mr. Ho KiamKheong, President (India) of Keppel Land, said, “We are excited to collaborate with the Rustomjee Group to co-develop an integrated township in Thane, which is in line with Keppel Land’s strategy to scale up in India. By leveraging Rustomjee’s extensive network and expertise in the local property market, as well as Keppel Land’s international experience and strength in execution, we are confident that we can deliver innovative and multi-faceted urban space solutions that delight and enrich the community.”

About Keppel Land

Keppel Land is a wholly-owned subsidiary of Keppel Corporation, a Singapore flagship multinational company, which provides solutions for sustainable urbanisation, focusing on energy & environment, urban development, connectivity and asset management.
 
Keppel Land delivers innovative and multi-faceted urban space solutions that enrich people and communities. Its sterling portfolio includes award-winning residential developments, investment-grade commercial properties and integrated townships. It is geographically diversified in Asia, with China, Singapore and Vietnam as its key markets, while it continues to scale up in other markets such as India and Indonesia.
 
About Rustomjee Group

Rustomjee Group has carved a niche in the ever-growing real estate sector, with a development portfolio of 16 million square feet of completed projects, 10.9 million square feet of ongoing development and 22 million square feet of planned development spanning across the Mumbai Metropolitan Region.

Rustomjee Group's portfolio includes two township developments in Thane and Virar, as well as large residential developments, office complexes, retail, healthcare and educational institutions spread across Mumbai City in Prabhadevi, Bandra, Khar, Andheri, Kandivali, Borivali and Bhandup

Rustomjee Group is committed to adding value to the lives of the homeowners through its core business, corporate social responsibility initiatives and philanthropy. Rustomjee Group ensures that every development blueprint includes child-friendly spaces, parks, playgrounds and learning rooms developed in collaboration with eminent child psychologists and trained specialists.

Magnificent Malta – Ideal for Families and Entrepreneurs

 

Nirbhay Handa, Group Head of Business Development, Head of Global South Asia, Henley & Partners  Small yet highly advanced, Malta is one the Mediterranean’s best-kept secrets and one of Europe’s leading investment locations, driven by its reputation for stability, predictability, and security. The island nation’s strategic location between Europe, North Africa, and the Middle East is perfect for business owners,and its stable political climate makes holds great appealtoanyone seeking an alternative residence. Now, with a minimum investment of EUR 175,000,you can acquire Maltese residence including visa-free access to Europe’s Schengen Area in a matter of months via the Malta Permanent Residence Programme.  A prime location for business and private residence Malta’s capital, Valletta, is the epicenter of the country’s thriving commerce and administration industries, offering an excellent quality of life and business landscape and attracting many affluent investors from across the globe. The city ranked 21st in Henley & Partners’ Best Residence by Investment Cities Index 2021, which assists international entrepreneurs and investors to make strategic choices about where to locate their businesses and themselves. Valletta ranked 5th in the index for tax thanks to Malta’s competitive tax regime.  Numerous international companies have headquarters in Valletta, benefiting from its flexible, cost-friendly workforce. The diversified economy comprises established industries such as manufacturing, gaming, and IT — the first regulatory framework for cryptocurrency was established in Malta. Through Malta’s residence program investors canenterthe Maltese real estate market — one of Europe’s success stories, withfive years of growth pre-pandemic and remaining stable since 2020.The 460,000-strong English-speaking population enjoys a slow pace of life, with a very low crime rate and a safe, regulated financial sector.  The Maltese archipelago has a high standard of living, comparable to other Mediterranean countries, yet the cost of living is generally more affordable than in the rest of Europe. High-net-worth families who relocate to this EU member state enjoy a comfortable European lifestyle with comparatively lower expenses. Moreover, this well-connected nation ranks highly among the region’s health centers and is a hidden gem for international students.  An alternative home in Europe through residence by investment The Malta Permanent Residence Programme has a straightforward application system, finalized within four to six months. The government-authorized Residency Malta Agency conducts stringent due diligence checks to ensure only suitable candidates are selected.  Applicants must possess proven capital of at least EUR 500,000 (of which EUR 150,000 should be in financial assets) and must fulfil the following requirements: •  Purchase residential property of EUR 350,000 (EUR 300,000 in South Malta or Gozo), or lease property for EUR 12,000 per annum for five years (EUR 10,000 in South Malta or Gozo) •  Contribute EUR 28,000 to the economy if the property is purchased, or EUR 58,000 if it is leased •  Donate EUR 2,000 to a non-governmental organization •  Pay a non-refundable administration fee of EUR 40,000  Investors can include their families in their applications and are not required to reside indefinitely in Malta. Henley & Partners’ Indian clients are increasingly opting for alternative residence by investment to secure settlement freedom across Europe.  Find out more about acquiring Maltese residence here,or e-mail india@henleyglobal.com, or call +9122 6110 0780 to arrange an obligation-free consultation with one of our experienced client advisors.

ICCPL Bags 'Best Infrastructure and Real Estate Sector Campaign' Award

Integrated Centre for Consultancy Pvt. Ltd. (ICCPL), the Delhi-based public relations firm with a presence in over 12 cities across the country, has bagged the award for ‘Best Infrastructure and Real Estate Sector Campaign’ at the sixth edition of Fulcrum Awards at a virtual awards ceremony. Almost 500 professionals from public relations firms and in-house communication departments were invited to witness the awards function. 

The PR award was given for the campaign that ICCPL ran for its client Housing.com, a leading proptech company. The PR campaign was around ‘Yahan Search KhatamKaro’ TV and digital advertising campaign of Housing.com featuring Bollywood actors Manoj Bajpayee and Rajkummar Rao.

The ad campaign showcased the brand as a single-stop solution for all housing needs - buying, selling, renting and moving in, and other property-related services. ICCPL divided the media campaign into three parts Pre-launch, Launch (News Platforms, A&M media, Financials), and Post-launch (Advertisement Campaign review, marketing plan, storyboard in leading A&M Media).

“We are delighted to get recognised for the hard work we put in to serve the interests of our clients. For Housing.com campaign, it was all about tactical moves and disseminating information at the right time to maximize the impact. We created interest and maintained the buzz from pre-launch to after launch for 45 days. ‘Yahan Search KhatamKaro’ secured 100+ media coverage in a span of 45 days in leading dailies and news platforms followed by post-launch interviews & ad reviews in leading publications,” said Dushyant Sinha, Founding Director, ICCPL.

Amit Arora, Head, Corporate Communications & PR, Housing.com, said, “We are delighted at the appreciation that we have got in the form of this award. The success of a campaign is a testimony to the efforts made by Housing.com's Marketing team that has created the campaign along with our Ad agency along with the efforts made by our PR team- ICCPL that has successfully executed the earned media campaign.”

ICCPL was started in 2011, and since then, they have made a strong name in sectors like Real Estate, education and automobile. The consulting firm now also is actively servicing clients in digital marketing and also creative designing. They have a strong presence in cities like Delhi/NCR, Mumbai, Chandigarh, Dehradun, Lucknow, Bengaluru, Hyderabad& Kolkata. 

Image: ICCPL won Fulcrum Awards 2021 in the category of Best Rea